Most businesses measure growth. Very few measure what’s actually driving it. This calculator separates the revenue your experience earns from the revenue your marketing spend buys. Retained customers. Referral revenue. Acquisition spend. Three numbers. One calculation. A result that tells you more about the health of your business than almost any other metric you track.
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Three steps. Pull your revenue figures. Work through the calculation. Your Customer Led Growth Rate tells you everything, above zero means your experience is compounding, below zero means churn is winning.
Run this number once and you will never look at your growth figures the same way again.
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Reveals whether your growth is sustainable or dependent on constant acquisition spend
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Quantifies the commercial value of your customer experience for the first time
Makes the case for CX investment in the language of the boardroom, revenue, not satisfaction scores -
The metric that changes how your leadership team thinks about retention, referral and experience