Privacy Policy | Pulse & Pattern Ltd

Pulse & Pattern Ltd

Classification: External

Audience: Public

Last updated: 31 October 2026.

Pulse & Pattern Ltd (“Pulse & Pattern”, “we”, “us”, “our”) is committed to protecting personal data and handling it lawfully, transparently, and securely. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website or interact with us in a business-to-business capacity.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller Details

Pulse & Pattern Ltd is the data controller in respect of personal data collected through this website.

Registered office: Transport House, Manchester M3 9PR
Contact email: hello@pulseandpattern.co.uk

Website: www.pulseandpattern.co.uk

For the purposes of data protection law, responsibility for data governance sits with senior management. We do not currently appoint a statutory Data Protection Officer; however, data protection oversight is embedded into our operational and governance arrangements.

2. Scope of This Policy

This Privacy Policy applies to:

visitors to our website
individuals contacting us via forms, chat, or email
representatives of organisations engaging with us in a professional capacity
It does not apply to personal data processed by us on behalf of clients where we act strictly as a data processor under contract. In those circumstances, the client’s privacy notice applies.

3. Categories of Personal Data We Collect

We collect only personal data that is necessary, proportionate, and relevant for legitimate business purposes.

3.1 Data you provide directly

Name
Business email address
Job title and organisation
Contact details
Any information included in messages, enquiries, or correspondence

3.2 Automatically collected technical data

IP address
Device and browser type
Operating system
Date, time, and pages accessed
Interaction data relating to site functionality

We do not knowingly collect special category data via our website and do not require it for our services.

4. Lawful Basis for Processing

We process personal data only where we have a valid lawful basis under Article 6 UK GDPR:

Purpose / Lawful Basis
Responding to enquiries - Legitimate interests
Managing business relationships - Legitimate interests
Pre-contractual discussions - Contractual necessity
Website security and performance - Legitimate interests
Legal and regulatory compliance - Legal obligation

Where legitimate interests are relied upon, we have conducted internal assessments to ensure our interests do not override individual rights and freedoms.

5. How We Use Personal Data

Personal data may be used to:

respond to enquiries and communications
assess suitability for services or collaboration
manage professional relationships
improve website performance and security
comply with legal, regulatory, and audit requirements

We do not sell personal data and do not use website data for automated decision-making or profiling.

6. Data Sharing and Third Parties

We may share personal data with trusted third parties only where necessary and subject to appropriate safeguards, including:

website hosting providers
analytics and security service providers
professional advisers (legal, financial, regulatory)

All third parties are required to:

process data only on our instructions
implement appropriate technical and organisational security measures
comply with UK GDPR requirements

We do not permit third parties to use data for their own purposes.

7. International Transfers

Where personal data is transferred outside the UK:

we ensure appropriate safeguards are in place
transfers rely on adequacy regulations or standard contractual clauses
risk assessments are conducted where required

8. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected.

Retention periods are determined based on:

legal and regulatory obligations
contractual requirements
business necessity

When data is no longer required, it is securely deleted or anonymised.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

ensure website functionality
analyse usage and improve performance
protect site security

Where required by law, we seek consent before placing non essential cookies.
Further information is available in our Cookie Policy.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

access controls and authentication
secure hosting environments
data minimisation and role-based access
internal governance and staff awareness

While no system is entirely risk-free, we take data security seriously and review controls regularly.

11. Your Rights

Under UK GDPR, you have the right to:

access your personal data
request correction of inaccurate data
request erasure where applicable
object to processing
restrict processing
request data portability

Requests can be made by contacting us at hello@pulseandpattern.co.uk
.
We may need to verify your identity before responding.

12. Complaints

If you have concerns about how we handle personal data, please contact us first so we can address the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk

Telephone: 0303 123 1113

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, regulation, or our practices.
The latest version will always be available on our website.