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Where human behaviour meets bold insight.

Research, insight and strategy that decode people, shape journeys, and drive decisions. 

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"We don’t just deliver research. We decode human behaviour to drive meaningful change. At Pulse & Pulse, we’re built on trust, powered by insight, and defined by the partnerships we form. This isn’t just data, it’s depth, care, and clarity you can feel."

Sona Kaur

Founder & CEO

Services

From Insight to Impact - Here's How

Our Services

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Survey Insight & Design

We design purposeful surveys that surface meaningful insight, helping you ask the right questions, and get answers you can act on.

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Journey Mapping & UX Research

We map user journeys and test real experiences to reveal friction, behaviour patterns, and opportunities for smarter design.

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Insight Reporting & Strategy

We turn complex data into clear, visual stories bringing focus, direction, and impact to your decision making.

Proof in the Pattern

The numbers behind our work.
Tangible, trusted and insight led. Each tells a story of impact.

 Why We’re Trusted Across the Research Industry

With a proven track record of delivering clarity from complexity, Pattern & Pulse is the go to partner for organisations seeking real behavioural understanding, not just surface level stats.


Our work drives action, earns trust, and builds strategy that lasts.

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Clients
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About

Get to know us better

Passionate About Understanding Your Customers

As a dedicated Customer Insight & Research Consultant, we are committed to understanding your customers and delivering valuable insights to drive your business forward. Let's work together to uncover the pulse and pattern of your audience.

Founder & of

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Testimonials

Our Reviews Speak Volume

“Working with Pulse & Pattern transformed how we understand our customer segments. Sona and the team helped us build a psychographic segmentation model from scratch, using deep behavioural insights and survey data. The result? A 22% increase in targeted campaign engagement within 3 months. The level of detail and care that went into the research was unmatched, we now embed the insights across our digital strategy.”

Emma Doyle, Marketing Director

RetailWorks UK

Contact

Get in Touch

Let's Collaborate

Ready to uncover the insights that will drive your business forward? Reach out to start our collaboration. Email me at hello@pulseandpattern.com or fill in the form below.

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© 2025 MCR City Stays. All rights reserved. Unauthorised copying or reproduction of this website, its content, or images is strictly prohibited. 

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